Copywriting

Client: Cleverpup, a startup dog gear e-commerce

Project: Helped define brand voice. Wrote copy for the home page and all PDPs. Click in to see full pages

Employer: Woeboth Health, a mental health tech company

Campaign: Wrote all email and social copy to solicit user testimonials. Produced all user videos. Click the first square to see the video 

Client: SmartPak, an e-commerce site for horse owners

Project: Write all collateral for launch of their dog wellness bundles, including taglines, product names, emails, package inserts, and catalog copy. Click to see examples

Employer: Olivela.com, a luxury fashion and beauty e-commerce site

Responsibility: Wrote and curated daily fashion and beauty emails. Increased open rate by 14% . Click to see full email