I'm an innovative content and communications leader with over 20 years driving growth for major media brands and startups. I specialize in crafting compelling stories that build authentic connections between brands and audiences. 

My experience spans journalism, marketing, and branding, and I bring top-notch editorial skills, confident yet compassionate leadership, and a commitment to diversity and inclusion.

I've led content teams, launched magazine brands, expanded revenue streams, and grown audiences significantly by crafting engaging stories.

 When I'm not bringing brands to life through thoughtful storytelling, I'm curled up with my pup Sosa, doing crosswords, watching classic noir, or dreaming of my next trip. 

Let's create something  together. Use this form or email LisaArbetter@gmail.com